AI, Who am I?

Critical Design

In the field of design, ‘human centred’ takes on new meanings as human identity becomes more intertwined with technological development. Inaccurate comprehension of users poses a big threat for designers, particularly as artificial intelligence increasingly incorporates itself into design processes.

"Ai, who am I?" comes as a way of problematising the role and agency of AI in design, in accordance with its grasp of human complexity.

This publication has been featured in pages 83 - 94 of 'Artificial Intelligence in Contemporary Design Praxis: Part II', which can be accessed here.